According to Facebook there are over 2.5 billion monthly users. Facebook is the largest social media network in the WORLD! In fact, 85% of consumers trust reviews that are posted online as much as personal recommendations according to Bright Local. And that it takes seven read reviews before a customer trusts a business.
Additionally, a 2017 study, it was found that 57% of consumers say that social media influences their shopping decisions. Out of that 57%, 44% said that Facebook of all social media platforms was most influential.
Keep reading as we walk you though a step- by- step easy to follow Facebook setup guide. You can have your Facebook business page up and running in 15 minutes- 30 minutes top!
Step#1. Log-in to Facebook.com/business this will take you to “Create a Page” viewed at the top. You’ll be greeted with several business type options including local business or place, brand or product, and cause or community. Select the type of Facebook business description idea you’re making the business page for. (which is your category) Click on get started
Step #2. After choosing your category, you should see the page below. Just fill in your information based on the choices you made. Input your business page name and category. As you start typing suggestions will populate. Choose the closest related business description. Type in your business profile information.
Step #3:
Add your Business Logo or a personal photo for your Facebook cover page. If you are branding yourself, as I am, then a personal photo of your choice will suffice. However, once you click “upload photo” it will ask if you want to set up your business page for appointment booking. It will look like the page below. If you click on “not now” it continues to upload your image. (The example photo is the next photo)
Step#4. Click on “upload photo” there you should see the image you uploaded. Next, Facebook will direct you to optimize your page.
In the little box, Facebook is requesting that you send a request to your friends to like your page. You can also click on the view all button and it will populate all the likes from your personal Facebook page.
Inviting your personal likes to your business page will give you a jumpstart on promoting your page. Moreover, it’s the gateway to the Facebook vanity URL vault. This hidden advantage becomes accessible when you reach 25 business page likes.
Step#5. Click on Settings, then General, next Publish this Page… Finish! That’s all to it. You built your Facebook page for your small business, a major step toward building your brand hence growing your business!
Now the real work begins!!!
Your Facebook page is up,it’s time to share your page with friends and family. Likened this to opening up a brick and mortar. Plan your grand opening so that your target market know that you’re open for business.
Furthermore keep in mind there are a few other tactics you’ll have to learn. Optimization, promotion, and content creation is among the first. If you think about your page as an extension of your business you’ll do just fine.
Lastly, like with any new strategy, there is always a learning curve. Keeping that in mind be sure to read the other Facebook marketing post at our website.